NIGHT OWL.
“Serious coffee for people who are not morning people.”
A fictional Zagreb roastery with a complete sales system: whole bean and ground coffee, a subscription customers manage themselves, a birthday gift and merch built around a sleepy owl.
Concept project. NIGHT OWL is a brand we invented to show what we build: the site is real, live and fully clickable, the business is not. Demo sites stay out of Google on purpose.
The live site
Click the screen to open the demo in a new tab.
What research found
Specialty coffee in Zagreb costs 13 to 18 € per 250 g. Only three Croatian roasters sell a subscription, none lets customers skip, pause or cancel it themselves, and nobody sells a birthday box. This site fills exactly that gap.
What we built
Subscription builder
Four steps with a live price. As you pick a coffee, the real bags drop into an open box, and the label on the box shows the rhythm and grind.
A self-service account
Skip, pause, send now or cancel, each in one tap, plus the EU withdrawal button.
Gifts
A birthday box with a delivery date and a card that previews as you type, plus a 3, 6 or 12 month gift subscription.
Quiz, brew guides and loyalty card
A five-question quiz recommends a coffee and grind, five brew guides have a ratio calculator and timer, and a digital card collects stamps from receipt codes.
An owl that wakes up
The mascot opens its eyes as you scroll, and the latest roast date updates live on the bags and in the header.
Try it on the live site
On the phone
Designed for the phone first, where most visitors arrive.
Brand system
Click a colour to copy it
Results
Fast, accessible, built to rank.
Live site, mobile, Google Lighthouse, measured 27 October 2026.
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