HOT HEAD.
“Hot sauce. Hot head.”
A fictional brand of fermented hot sauces with a permanently angry mascot: four sauces from the mild Mrgud to Pukao film, gift sets, merch, stickers and recipes.
Concept project. HOT HEAD is a brand we invented to show what we build: the site is real, live and fully clickable, the business is not. Demo sites stay out of Google on purpose.
The live site
Click the screen to open the demo in a new tab.
What research found
Croatian 100 ml hot sauces sell for 5.95 to 11.95 €, and the bigger local shops show no nutrition table or allergens, although EU law requires that information before purchase. This shop shows it on every product.
What we built
Scoville meter
A slider from jalapeño to Carolina Reaper, and the mascot gets angrier as the heat rises.
Games that sell
The "Hot head test" quiz recommends a sauce, "What are you dripping it on?" drips the right number of drops onto a dish, and you can poke the head until it loses it.
Product pages by EU rules
The full declaration, allergens, nutrition and price per litre, with the label shown unrolled.
Stickers you can drag
Thirteen mascot stickers you drag around the page, scatter and put back on the sheet.
Try it on the live site
On the phone
Designed for the phone first, where most visitors arrive.
Brand system
Click a colour to copy it
Results
Fast, accessible, built to rank.
Live site, mobile, Google Lighthouse, measured 27 October 2026.
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